Client
McEvoy Ranch
Year

2014 – Present

Deliverables
  • Web Design
  • Ecommerce Migration
  • Shopify Plus Implementation
  • App Integration
  • Inventory Integration
  • SEO

Elevating E-commerce with Shopify Plus

McEvoy Ranch, a distinguished producer of olive oil, wine, and culinary products, embarked on a transformative journey with Shopify Plus to modernize their online presence, future-proof their business, and unlock the full potential of the Shopify app ecosystem. The migration from Magento to Shopify Plus was driven by the need to increase revenues, enhance user experience, and leverage advanced e-commerce functionalities.

Re-platforming to Shopify Plus

McEvoy Ranch’s journey to revitalize their digital storefront started with a strategic shift from Magento to Shopify Plus. This critical move was designed to harness Shopify’s powerful app ecosystem and improve the overall scalability and functionality of their site. A primary focus was to modernize the website’s design and infrastructure to not only look more contemporary but also drive substantial revenue increases.

Data Migration & App Integrations

Facing the challenge of integrating with Fishbowl Inventory, a third-party fulfillment and inventory management system, we employed Matrixify, a data migration app, to ensure a seamless transition. This allowed us to migrate customer, order, and product data, preserving the integrity and continuity of McEvoy Ranch’s operations without disrupting their existing workflows.

App Integrations for Enhanced Functionality

To address McEvoy Ranch’s diverse promotional strategies and improve site functionality, we implemented a carefully selected suite of Shopify apps. This included Discount Ninja for tailored promotions, Klaviyo for advanced email marketing, Shogun Page Builder for custom layouts, Stamped.io for customer reviews, and ReCharge for subscription management, among others. Each application was integrated to enhance the shopping experience and meet specific business needs.

E-Commerce First UX

The new website design prioritizes the e-commerce experience, inviting users to engage directly with an array of products. This strategic redesign was not only about aesthetics but also about creating an effective environment for converting visitors into customers, thereby increasing revenue and user interaction metrics.

Results & Performance

Results

Post-launch, McEvoy Ranch experienced significant improvements across key performance indicators:

  • Increased revenue
  • Lower bounce rates
  • Higher average time spent on page
  • Increased average order size

Moreover, the refresh successfully retained the loyalty of existing customers while attracting a younger audience segment, revitalizing the brand’s customer base.

Ongoing Support and Evolution

Our commitment to McEvoy Ranch extends beyond the initial launch. We provide continuous support for e-commerce operations, including content updates, new product launches, feature implementations, site optimization, and more. New additions such as gift card programs, loyalty rewards, a customer reviews platform, and a wine & culinary club have been introduced, enhancing the site’s offering and customer engagement.